Ideology of music magazines
Audience
pleasures
There
are a range of pleasures that people get from reading music magazines.
These
pleasures include:
>
Ritual pleasures
– They read it regularly every week/month so it becomes a routine.
>
Visual culture
pleasures – Magazines are always full of photos as we’re all obsessed with
images.
>
Entertainment and
diversion – When you enjoy reading it and it gives you something to do
>
Knowledge – Knowledge
about what the magazine is about gives you a sense of power.
>
Direct address –
Readers being spoken to directly.
>
Information – You
can find out more about what the magazines about.
>
Identity –
Construct a sense of yourself from what you like and dislike.
>
Community – You
feel part of a community of people who share the same interests and values.
>
Freebies – Free incentives
>
Skimming or
reading – You can spead hours reading through a magazine thoroughly, or you can
skim through it.
>
Anytime and
anywhere – You can take a magazine with you anywhere and read it anytime you
want.
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